How Many Touchpoints Does It Take To Make A Lightbulb (Moment)?
Being in front of potential customers during their online research process with the answers they need is the key to turning more of your traffic into leads.
Isn’t It Just Serving More Ads To Website Traffic?
That’s part of it. But a good retargeting strategy also considers a wide range of
solutions, channels and audiences.
Not Just Paid Media
Retargeting is more multi-layered than just nudging your website visitors. What about your existing leads?
We use paid media, email, SMS and phone re-engagement to turn your traffic into leads and your leads into opportunities.
Everyone Loves A Good Audience
Using pixel tracking, we create a range of retargeting audiences across your channel mix that aligns with intent.
Website, social, past campaign traffic that needs a nudge to book an appointment? All high intent retargeting groups.
All Creative Is Not Equal
The biggest mistake we see? Using the same creative for your prospecting and retargeting audiences.
We craft creative that delivers the right next piece of content for your prospects so they hit that ‘enquire now’ button.
So... How Effective Is Retargeting?
We know you’ll get value out of retargeting, but don’t let us convince you. Here are some recent case studies that showcase the benefits of retargeting within a customer acquisition and conversion strategy.
Boosting Southern Cross University enrolment rates by 11%
Retargeting ads are one of the most effective lead generation strategies you can use. Re-engaging customers with a higher propensity to purchase will maximise lead volumes and reduce the white space for competitors so you stay front of mind.
We deliver retargeting and remarketing campaigns across Facebook, Google, YouTube, Instagram and LinkedIn, as well as email. Depending on your objective, retargeting can be used to re-engage prospects who interacted with your brand and convert them at a lower cost per lead or nurture known leads to avoid drop off throughout the sales process.
The platforms you choose to use for retargeting will depend on your audience. Cross-channel retargeting is effective at creating multiple touchpoints for a prospect leading to conversion. Our clients often leverage Google remarketing and retargeting ads on Facebook, as the detailed targeting options and dynamic ad experience drive high ROI.
Retargeting ads generally refer to paid advertising campaigns which re-engage prospects who have interacted with your brand online. Remarketing is mostly in reference to engaging with a past or current customer and often this is via email or a remarketing tool.
When it takes 6-8 touchpoints to generate a viable sales lead, the value of remarketing cannot be understated. We use remarketing to decrease cancellations through your sales process and stay front of mind with active prospects, helping to improve your cost per lead and cost per sale.
As part of our lead generation services, we offer a fixed cost per lead product for the property market. We usually stick to a transparent media model for other industries. If you’re interested in running a database re-engagement campaign with email remarketing and call centre services, get in touch with us to learn more about pricing.
Performance Marketing Services
Check out the other services we offer:
Lead Generation
Bottom-line focused performance lead generation backed by deep industry specialisation.
